Bio

JJ Soulx flows soulfully and poetically, with lyrically conscious music and a distinctive tone that expresses great passion.

Spending her early years surrounded by the sounds of jazz, soul and gospel, she grasped a great feel for music. JJ received recognition very early in her music journey, with support and airplay from BBC’s Tony Blackburn and Gary Crowley.

In 2013, JJ was selected for a recording project with EMI, where she recorded the crowd favourite ‘Looking Forward’. This led to her gracing the stages in some of London’s most respectable venues, including The Jazz Café and The Roundhouse.

In 2015, fresh out of the studio, JJ began to work the London music circuit, working closely with some of the best on the UK soul music scene; including a performance with ‘The Floacist’ to open for ‘Musiq Soulchild’s’ concert at the O2 Arena. She then went on to perform with spoken word artist M.Artz, as a supporting act for the UK ‘Floetry’ Reunion Tour.

It was while performing on the London circuit that JJ was scouted for ‘The Voice UK’, and although she was not initially interested in pursuing the competition, a stunning few auditions found the young rising star amongst the few chosen for the live blind auditions. She quickly found herself having to make a tough choice between the judges, who were keen to snatch the songstress following her rendition of Marvin Gaye’s hit ‘What’s Going On’. Will.I.Am said he believed that music was the correct career path for her. Ricky Wilson stressed that ‘she was the kind of person he was looking for’ because of the edge that gave her star quality, but JJ went on to choose Team Paloma after a convincing proposal from the fellow East Londoner.

Despite her early successes with ‘The Voice’, JJ was unable to continue with the program after refusing to sign numerous and lengthy compulsory contracts offered through Universal. “I was not prepared to sign away my rights, in hope of winning a music competition” explained the singer-songwriter.

JJ continued to pursue her dreams independently and spring 2016 saw JJ join poet ‘Akua Naru’ on her ‘Black Noise Tour’, which included a breath-taking sold out show in London’s Rich Mix.

The future will see the launch of JJ’s debut EP and a range of live performances, guaranteed to be a refreshing and exciting soundtrack to her musical journey.

Join her on the rise.

Bookings: andrew@diplomatsofsound.org